Facebook is not the product. You are the product. Meta gave you a free social network, a free photo app, and a free messaging service. In exchange, it built the most detailed behavioural database in human history — 3.2 billion people, their interests, their relationships, their fears, their desires. Then it sold access to that database to advertisers who want to reach exactly the right person at exactly the right moment. The toy is free. The surveillance is the business.
78,865
Total Employees
~$19.19B
Reality Labs Operating Loss Impact
$96.29B
FoA Total Investments
$21.40B
RL Total Investments
~$1.6T
Market Cap (Non-Affiliates)
2,187,177,748
Shares Outstanding (Class A)
342,377,716
Shares Outstanding (Class B)
<5%
DAP Violating Accounts
90+
Global Offices
10-K · Jan. 29, 2026